Mars inc.

Overview

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The “Bin It” campaign required a balance of public messaging, education, and brand responsibility. The objective was to create content that resonated with students while maintaining the credibility of both a global brand and a government partner.

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I led creative direction and production, shaping the narrative approach, directing video content, and designing supporting educational resources for schools and boards. The campaign was built to function across classrooms, digital platforms, and public outreach, ensuring accessibility without compromising quality or message clarity.

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This project reflects my ability to align brand, government, and audience needs through clear storytelling and disciplined execution.

Results

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The campaign delivered clear, accessible educational messaging at national scale while maintaining brand credibility and public trust.

By integrating video content with classroom resources, the project achieved meaningful reach across schools and digital channels.

It reinforced Mars Wrigley’s commitment to social responsibility and created a durable educational framework that continued to deliver value beyond the campaign window.

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