I build editorial systems that brands can actually run
— Fifteen years of content, brand and campaign leadership across Ireland, the UK and North America. I lead editorial teams, set the standard, and build the frameworks that keep good work coming after the launch.
How I work
Three things I am consistently hired to do. They are the same three whether the output is a broadcast series, a launch campaign, or a year of editorial.
— I build the calendar, the voice, the commissioning standard and the review process, then hand a team something they can run without me.
— Positioning, launch messaging and content architecture for new products, features and full rebrands, across paid and organic.
— I direct the work myself when it matters. Broadcast, DOOH, radio and digital, held to one standard across every channel.
Track record
Brands I've worked on
Directly and, where noted, agency-side.
HubSpot, Corporate Traveller and NinjaTrader were delivered agency-side as Senior Creative Producer, leading scripts, strategy and production across those accounts.