Canadian Tire & Canoo

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Overview

“Camp Like a Canadian” was a strategic brand partnership designed to connect Canadian Tire’s outdoor products with Canoo’s newcomer-based experience platform. The objective was to create a lifestyle-driven campaign that felt authentic to real experiences while delivering strong brand integration across social and digital channels.

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I led creative direction and production, shaping the campaign concept, narrative structure, and visual style. The content was designed to function as both inspiration and utility, blending cinematic storytelling with product relevance. Every asset was built for multi-channel distribution, ensuring the campaign could scale across social, digital, and partner platforms without losing clarity or tone.

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This project demonstrates my approach to brand partnerships, aligning two distinct brands under a single creative vision while maintaining strategic focus, audience relevance, and measurable performance.

Results

The campaign delivered strong lifestyle-led engagement while integrating two distinct brands under a single creative vision. Video content performed effectively across social platforms, strengthening relevance with outdoor and travel audiences.

The project elevated brand perception for both partners and established a scalable model for future collaborations built on storytelling, product relevance, and multi-channel performance.

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