RealTours

The system

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Property content is usually a listing with a voiceover. I wanted something with an editorial spine: a repeatable episodic format that could profile 20 BC communities at broadcast quality and hold that standard across two seasons.

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As executive producer and creator I defined the format, the commissioning standard and the production rules before a frame was shot. Each episode had to work as entertainment first and as a brand asset second.

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It was built for multi-platform distribution from the outset, so one production could serve social, web and partner channels without being recut into something weaker.

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Results

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RealTours reached an audience of 14 million views across two seasons and 20 BC communities.

The number held because the format was a system rather than a run of one-offs. Episodes stayed consistent as the team grew, and the structure carried brand partnerships without diluting the editorial, which is what made a second season possible.

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